SEO Strategies in the Age of AI Search

The search landscape is changing. With AI-generated answers appearing directly in search results, the traditional SEO playbook needs updating.

The Shift from Links to Answers

Users increasingly get their answers without clicking through to websites. Google's AI Overviews, ChatGPT, and Perplexity are changing how people discover information.

What this means:

Position zero is now AI-generated

Traditional snippet optimization is less effective

Brand mentions and authority matter more than ever

Strategies That Still Work

Despite the changes, core SEO principles remain relevant—they just need adaptation.

1. Become the Cited Source

AI systems cite their sources. Being that source requires genuine expertise, original research, and authoritative content. Generic articles won't cut it anymore.

2. Focus on Transaction Intent

Informational queries are being eaten by AI. But transactional queries—"hire a web developer," "buy running shoes"—still require human websites. Optimize for these.

3. Build Brand Recognition

When people search specifically for your brand, AI can't intercept. Invest in thought leadership, PR, and community building.

The Bottom Line

SEO isn't dead—it's evolving. The winners will be those who adapt fastest.